Target Audience Profile

The target audience for 'Sweet Nightmare' is aged between roughly fifteen and mid-twenties. The movie is aimed at both men and women but is likely to appeal more to the female audience as the main character is female herself. Fans of all movie genres should be drawn to 'Sweet Nightmare' and hopefully horror movie fans. As this movie is of the psychological sub-genre it is likely to draw more educated audiences who are of a middle class background but of course this does not limit this to only the middle class audience. 

 

The type of audience that the movie will attract will be cultured and enjoy experiencing and witnessing different events/experiments, such as going to art exhibitions and the theatre. The target audience are open to new and exciting ideas, and like to discover new music acts and movies. The older end of the target audience have grown up with horror movies and witnessed all the changes and conventions used over the years. They look forward to what new horror movies will contain and what the story-lines will be. The older target audience members are likely to have stable relationships and enjoying going out on dates with their partners and using horror movies as an excuse to get closer. 

The younger end of the target audience do not have a large disposable income so rely on pocket money and any money they earn from part time jobs. Large groups of friends tend to go out for a meal and then a movie, this becomes almost a tradition, especially to celebrate birthdays. All ages of the target audience living in larger cities such as London, visit sites such as; the london dungeons, madame tussordes and go on ghost tours- to raise adrenaline levels and feed their need for new and exciting scary experiences.